Principal Technology Architect · GM @ Network18

I build cloud platforms
that scale without
losing control.

18+ years turning ambiguous, high-risk infrastructure into predictable, autoscaled systems — with tight cost controls, strong security baselines, and SLO-driven reliability.

Let's Talk Free Playbook
18+
Years of Scale Experience
~2M
Concurrent Users at Peak
30%
Cloud Cost Reduction
95%
CDN Cache Hit Ratio
25+
High-Traffic Portals
GCP Professional Cloud Architect
Network18 Media & Investments
18+ Years in Production
GCP · AWS · Azure
GKE · EKS · ECS
Akamai CDN · CloudFront
Terraform IaC
Zero-Trust Security
SLO-Driven Reliability
FinOps · Cost Governance
GCP Professional Cloud Architect
Network18 Media & Investments
18+ Years in Production
GCP · AWS · Azure
GKE · EKS · ECS
Akamai CDN · CloudFront
Terraform IaC
Zero-Trust Security
SLO-Driven Reliability
FinOps · Cost Governance

Infrastructure that absorbs
shockwaves — not creates them.

Most infrastructure is built to handle average load. Mine is built for the moments that matter: election nights, IPL finals, breaking news — when failure is not an option.

Before
Cache hit ratio hovering at 30%
Origins overloaded during bursts
Autoscaling reacts too late
Fear-based overprovisioning
Reactive firefighting mode
Cloud costs rising without control
Transformation
After
Cache hit ratio at 95%
Origins protected by edge strategy
Engineered autoscaling with pre-warming
P95-based rightsizing
SLO-driven operational calm
30% infrastructure cost reduction

Deep expertise.
Proven at scale.

// CLOUD
GCP
GKE · Cloud SQL · VPC · Load Balancing · Compute Engine
// CLOUD
AWS
EKS · ECS · CloudFront · Route53 · RDS
// CLOUD
Azure
AKS · Azure CDN · Application Gateway · CosmosDB
// CONTAINERS
Kubernetes
GKE · EKS · HPA · KEDA · Autoscaling at scale
// IAC
Terraform
Module design · State management · Guardrails · CI/CD
// EDGE
Akamai
CDN · WAF · Bot management · Edge logic · DDoS protection
// OBSERVABILITY
New Relic
APM · Dashboards · Alerting · SLO tracking · Runbooks
// ANALYTICS
ClickHouse
CDN-scale analytics · Grafana integration · Real-time dashboards
// CI/CD
GitHub Actions
Pipeline design · Release engineering · Deployment guardrails
// DATA
Databases
MySQL · PostgreSQL · Redis · Elasticsearch · Cloud SQL
// SECURITY
Zero-Trust
WAF hardening · Identity-aware proxy · Bastion · Least-privilege IAM
// FINOPS
Cost Governance
Rightsizing · Waste elimination · Unit economics · FinOps culture
0
Years Building
at Scale
0
High-Traffic
Portals
0
Concurrent
Users Peak
0
Infrastructure
Cost Reduction
0
CDN Cache
Hit Ratio

Four pillars.
One outcome: control at scale.

01 // ARCHITECTURE

Scale Architecture & Platform Design

Designing cloud platforms for media-tech, commerce, and SaaS that handle millions of users without degradation. Multi-cloud architecture, microservices decomposition, and platform engineering that treats infrastructure as a product.

GKEMulti-Cloud Platform EngineeringAutoscaling
02 // RELIABILITY

SRE & Reliability Engineering

SLO definition, incident management transformation, runbook engineering, and on-call culture design. Turning reactive firefighting into calm, measured operational execution — even at 2M concurrent users.

SLOsMTTR Reduction RunbooksObservability
03 // FINOPS

Cloud Cost Governance

FinOps-led cost optimization that doesn't trade performance for savings. Rightsizing, autoscaling economics, waste elimination, and building engineering cultures where cost is a first-class signal — not a monthly surprise.

FinOpsRightsizing Cost GovernanceUnit Economics
04 // SECURITY

Security Baseline & Edge Strategy

WAF hardening, Zero-Trust implementation, CDN edge strategy, and security postures aligned to real-world threat models. Akamai Traffic Peak readiness and protection at scale — without slowing delivery.

WAFZero-Trust AkamaiCDN Security

How We Handled ~2M+
Concurrent Users — Without Chaos.

01

The Problem: Unpredictability

Cache hit ratio at 30%, origins overloaded during bursts, autoscaling reacting too late. Cost rising from fear-based provisioning.

Scale without discipline is expensive chaos
02

Edge-First Strategy

Rebuilt CDN + edge caching from scratch. Cache key normalisation, TTL tuning by content pattern, WAF pre-filtering junk traffic.

Cache hit ratio: 30% → 95%
03

Intelligent Autoscaling

Replaced CPU-based scaling with request rate, queue depth, and downstream health signals. Added pre-warming for predictable events.

Scaling became engineered, not reactive
04

Observability & Governance

Golden signals per service, low-noise alerting, SLO-aligned runbooks, and cost as a first-class engineering signal.

Infrastructure cost reduced 30%
30% → 95%
CDN cache hit ratio improvement
Single highest-impact lever across all 25+ properties
30%
Infrastructure cost reduction
Without a single performance trade-off
~2M
Concurrent users at peak
Election nights. IPL finals. Breaking news. Handled.
25+
High-traffic portals managed
Across GCP, AWS, and Azure simultaneously

The Cloud Cost
Discipline Playbook

The exact 5-layer framework we used to cut infrastructure costs 30% at Network18 — across 25+ high-traffic portals. Written for engineering leaders, not analysts.

1Cache Efficiency = Margin Protection
2Rightsizing Without Fear
3Autoscaling Economics
4Waste Archaeology
5Governance That Sticks
// ASHWIN MUNI · NETWORK18
The Cloud Cost
Discipline Playbook

How We Cut Infrastructure Costs 30% Without Touching Performance — A 5-Layer FinOps Framework for High-Traffic Platforms.

5
Layers
10
Pages
25
Action Items

Thinking out loud
on scale, cost, and leadership.

The right conversation
with the right people.

FOUNDERS

Scaling Fast,
Worried About Cloud Spend

"Our AWS bill tripled since we added the AI feature and nobody can explain why."

I help you build the cost governance architecture that makes your infrastructure spend predictable — before the CFO meeting becomes uncomfortable.

ENGINEERING LEADERS

Media-Tech Teams Preparing
for Traffic Spikes

"Elections, IPL finals, breaking news — we're never confident we're ready for peak load."

I build the edge strategy, autoscaling playbook, and pre-warming runbooks that turn traffic spikes from emergencies into operational routines.

ENTERPRISES

Modernizing Legacy
Infrastructure

"We're still running the architecture decisions we made in 2019 on infrastructure that was never designed for this scale."

I lead cloud modernization that stabilizes before it transforms — reducing risk, maintaining availability, and building toward the platform your next phase requires.

Available for select Director / Head of Cloud / CTO-track conversations

Let's build something
that doesn't break.

If your infrastructure is the thing between your business and its next level — let's talk.